Six Social Media Tips for Small Businesses Ready to Grow

If you haven’t fully embraced social media for your small business, it’s time to rethink your marketing strategy. As of April 2019, there were approximately 3.5 billion active social media users worldwide. That means that about 45% of the world’s population maintains at least one social media account.

Regardless of your industry, members of your target market are among those active social media users. Since reaching that market most cost-effectively is essential to growing your business, a robust social media presence is also necessary.

Getting started with social media may seem overwhelming, but there are eight strategies that you can use today to jump-start your business growth quickly.

1. Create fully branded social media profiles.

It takes a bit more time to create social media accounts that reflect the unique voice of your brand, but it’s worth the investment for four reasons:

  • It’s common for consumers to check a company’s social media presence before clicking through to a website or making a purchase. A branded social media presence is most likely to convince those consumers to learn more about your products or services rather than turning to a competitor.
  • Branding is essential to business growth in general, and social media will put your brand in front of your target market faster than traditional marketing strategies and with little to no financial investment.
  • Your branding efforts will likely improve your website’s search engine rankings. Social users are most likely to share posts from brands that they trust. The more your social media posts are shared, the higher your domain authority should rise. Higher authority rankings typically lead to improved search engine ranking. It’s a cycle that starts with quality branding that evokes trust.
  • Social media activity may boost the search engine ranking of your social accounts. Those accounts may show up in Google and other search engines along with your website. Consumers are more likely to find you online if you have more listings at the top of the search engine rankings.

A branded social media presence is essential to your overall strategy to grow your business, and it’s not difficult to achieve. Use these simple tips to turn your social profiles into branding gold immediately:

  • Add a cover image that reflects your brand at first glance.
  • Add cover photos that help visitors instantly identify with your brand.
  • Place your logo in prominent positions, but don’t allow it to distract from the clean, crisp presentation of your profile or page.

Once you brand your social media accounts, start tracking your progress in search engine rankings. You can use a free app like Tiny Ranker or Pro Rank Tracker to save time. Keep in mind that branding should improve your rankings, but many other factors contribute to your overall ranking.

2. Use call-to-actions, giveaways, discounts, and contests to turn social media users into motivated buyers.

Are you trying to improve conversion rates for your website? Social media can help by familiarizing your target audience with your brand and driving highly targeted traffic to your site. Someone clicking from social media to your website has already decided that your products or services are worth considering.

Your call-to-action or CTA is a direct statement that tells your social media followers what you want them to do next. It should also tell your audience why they will benefit from taking that action. Place your CTA in a prominent place on your social media profiles, and it should appealingly sell for you.

With your CTA in place, organize occasional contests, giveaways or special discounts for your social media followers. Everyone loves free stuff, and social media users share posts regularly in hopes of winning a prize. They may also share posts featuring valuable discounts.

Increased engagement means increased social media exposure for your brand. If you guessed that increased exposure leads to growth for your business, you’re correct.

3. Drive traffic from your website to your social media accounts.

When learning how to grow a small business into a large company, you need the traffic to flow both ways. Give social share buttons a prominent but not distracting position on each page of your website. Use the “click to tweet” feature to allow visitors to tweet shareable quotes from your website content instantly. Encourage Pinterest shares by making all images on your site pinnable with one click.

4. Keep your content relevant to boost your brand authority.

You want social media followers to view your brand as an authority in your niche. They should trust your industry commentary and believe that you have the information or products that they need. You establish that trust by only sharing content that is accurate, timely, and relevant to your target market.

Keep in mind that the authority of your content sources will also reflect on your authority. Only use links to high-value content presented on highly ranked authority websites.

5. Create targeted content that turns social media users into excited fans.

While you’re creating that relevant and accurate content, make sure that it’s also engaging and unique. Get to know your target market and make sure that your posts are appealing enough that they want to share with their friends and followers.

You can also take your content to the next level by collaborating with social media influencers. Use platforms like Buzzweb or Grin to find the most relevant influencers for your brand. Along with targeted content, those influencers will improve the quality of leads generated from your social media accounts. That’s how you spark business growth through social media quickly.

6. Learn from your competitors.

Don’t block out your competitors and hope that your target audience finds you instead of them. Watch their social media tactics closely, noting what works well and what flops. You never want to copy those strategies, but they should give you good ideas to direct your social media campaigns.

Some apps and tools will help you quickly assess your competitors from a social media standpoint. The best programs offer free trials, so it doesn’t hurt to give them a try.

If you’re ready for your business to grow, pick one or two of these social media tips and implement them today. Do you have additional social media tips that may help other small businesses? Share your secrets below, and let’s grow together.

The post Six Social Media Tips for Small Businesses Ready to Grow appeared first on Social Media Explorer.

Toward abundant systems

Industrialism is based on scarcity. So is traditional college admissions. In fact, much of the world as we know it is based on hierarchies, limited shelf space, and resources that are difficult to share.

This leads to a common mindset: if it’s yours, it’s not mine. Sharing is something we teach to little kids, but in real life, we’re much busier keeping track of who’s up and who’s down in an endless status game.

But some systems are based on abundance. A language, for example, is more valuable when more people know it. The network effect helps us understand that for connection-based systems, more is actually better, not worse. Interoperability is a benefit. Cultural connection is an asset.

Wikipedia is more valuable than a traditional encyclopedia. That’s because there are unlimited pages and room for ever more editors. The system works better when more people use it.

The cultural turning point of our moment in time, the one that’s just beginning to be realized, is that education is an abundant system, not a scarce one.

Space on the Harvard campus is highly valued and also scarce.

But if we can break education out of the campus/scarcity mindset and instead focus on learning, learning at scale, learning that happens despite status not because of it–then we can begin to shift many of the other power structures in our society.

The more people who know something, the more it can be worth, because knowledge permits interoperability and forward motion. Knowledge creates more productivity, more connection and then, more knowledge.

It’s not enough, but it’s a start.


Three kinds of ‘forever’

There’s the forever of discomfort. Sasha Dichter taught us about this. The feeling we get during a temporary situation that feels like it’s going to last forever.

It’s one thing to tolerate a bumpy landing on an airplane, because you know it’ll be over in ten seconds.

But, a car-sick toddler doesn’t have that perspective. He’s wailing and sad because he thinks that this is the new normal, a permanent situation.

Too often, we quit in the dip. Not because we can’t tolerate discomfort for an hour, a week or a month, but because we mistakenly believe that it might last forever.

There’s the forever of plenty. This is when we erroneously assume that the stuff that’s good is going to stay good. That this moment, this leverage, these resources–we can squander them because they’ll be here tomorrow.

This sort of forever leads to heartbreak, because, inevitably, it doesn’t last. It can’t.

And there’s the forever of never. The dominant narrative of society is that you’re stuck with what you’ve got. Stuck in your status role, stuck in your skill set, stuck in your situation.

If you believe it, it’s probably true.

If you believe it, you just let yourself off the hook, which is comforting indeed.

And if you believe it, you’ve made life easier for the systems that would like to pigeonhole you.

But, even though it’s certainly harder than it ought to be, it doesn’t have to be forever.


[PS today’s the Early Decision deadline for the altMBA. The word continues to spread, person to person, with more than 3,300 alumni in 74 countries.]


Weekend Favs May 18

Weekend Favs May 18 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Zen Flowcharts – Create flowcharts in a simple interface.
  • Calendly – Schedule meetings without having to plan over email.
  • Find Better Questions – Answer the questions on Quora that will get you the greatest amount of traffic.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Using Surveys to Make News Feed More Personal

By Ramya Sethuraman, Product Manager, Jordi Vallmitjana, Product Manager, and Jon Levin, Technical Program Manager

The goal of News Feed is to connect people with the posts they find most relevant. As we’ve said in the past, it’s not about the amount of time someone spends on Facebook, but rather the quality of time spent. That means making sure people see what they want to see – whether that’s posts from family and friends or news articles and videos from Pages they follow.

To do this, we try to understand what people are already doing on Facebook — what they like, comment on and share. We also use surveys to get more context about the posts people want to see and who they want to see them from. Today, we are announcing two ranking updates based on surveys we’ve conducted: one prioritizes the friends someone might want to hear from most and the other prioritizes the links a person might consider most worthwhile.

Better Connecting You With the People You Care About

We’ve historically predicted who people might want to hear from based on signals like how often they interact with a given friend, how many mutual friends they have and whether they mark someone as a close friend.

Now, in addition to understanding these signals, we’ve begun surveying people on Facebook to ask them to list the friends they are closest to. We look at the patterns that emerge from the results, some of which include being tagged in the same photos, continuously reacting and commenting on the same posts and checking-in at the same places — and then use these patterns to inform our algorithm. This direct feedback helps us better predict which friends people may want to hear from most.

This doesn’t mean News Feed will be limited to posts from only certain people and it doesn’t mean you will necessarily see more friend content. Rather, you will likely see posts from those you have close relationships with higher up in your News Feed.

We also know that whomever you want to hear from right now may not be who you want to hear from in a year, or even a few months. Our prediction models are continuously updated based on the interactions people have with their friends on Facebook. We will also continue to survey people to make sure we understand how new actions and interests map to the friends you want to hear from most.

Better Connecting You With the Posts You Care About

Last month we explained that as a part of our continued effort to show people relevant posts, we were surveying people to ask what posts they thought were worth their time. Based on these surveys, we are updating News Feed to show people links we predict they will find worthwhile.

Similar to the above update, we use these responses to identify signs that someone might find a link worth their time. We then combine these factors with information we have about the post, including the type of post, who it’s from and the engagement it’s received, to more accurately predict whether people are likely to find a link valuable.

How Will This Impact My Page?

These changes aren’t meant to show more or less from Pages or friends. Rather, the Page links that are surfaced to people will be ones they find worth their time — and the friend posts will be from friends people want to hear from most.

What do you look for an investment? How long should a founder be without salary? And other Q&A

Dear readers,

I recently hosted an AMA on Quora where folks asked a bunch of really fantastic questions. Thanks to Adam D’Angelo and Alecia/Adrienne for getting this set up.

Wanted to share a couple of the most upvoted answers below:

  • What do you look for in an investment?
  • How long should a founder be without salary?
  • What distribution channels should a new consumer internet startup consider in 2019?
  • What investment have you made that is the most out there?
  • Which commonly-discussed growth metrics in consumer tech businesses are the most meaningless and/or misleading?
  • What is your advice for startup CEOs?




1. What do you look for in an investment?

This one is hard to answer generically — it’s easy to say, great team! Or big market! Or technology differentiation! Or something generic like that. However, being in venture capital is about being in the “exceptions” business.

There were hundreds of mobile photo apps prior to Instagram and Snapchat, and they would have been money-losing investments. Same for social networks before Facebook, or there were more than a dozen investor-backed search engines before Google.

My job is to find the exception to the rule, and pick an individual company that will stand out, and I don’t have to be bullish about an entire category of companies. In practice, this happens also because individually, I’m focused on doing 2–3 investments per year, and don’t have the capacity to, say, invest in every single company working on XYZ.

All of that said, beyond the obvious things (team, market, product, etc.) there are a few things that make me lean into understanding a company, in particular.

First, it’s interesting when a startup using a new platform or a new technology in a clever way. For example, Instagram Stories and Snap Stories are a huge new short-form video format, and an app that might interact with these stories in an interesting way might be compelling. Or because esports is so huge, if someone builds on the idea that perhaps games content could be streamable-first, then that’s intriguing too. Taking advantage of a new technology helps answer the “Why now?” question and explains why it’s a fresh opportunity that should be tried. If your new startup could have been built 15 years ago, perhaps the idea’s already been tried and just isn’t that good.

Second, technology changes constantly but people stay the same. And their motivations — in particular, to spend time with friends, to date, to be able to earn more, to find better work over their careers, to take care of their pets, etc., etc. — also stay constant over time. So when a new startup purports to create new consumer behavior, I’m sometimes skeptical. But if a product allows people to tap into a pre-existing motivation but in a new, fresh way, then I’m interested.

Third, I like to see a strong insight around how the product will grow. For example, it’s important if a new video streaming startup, for instance, has deep relationships with the YouTube/Instagram influencer community to get it off the ground. Or if a new workplace collaboration tool is built to tap into calendars and be inherently viral through cal invites. The reason for this is that we are in an interesting era of new technology products where in general building the technology is not all that hard. Startups typically don’t fail because of technology issues, given open source, AWS, lots of collaboration tools, a network of smart people, etc., etc. This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market. As a result, I like to see something clever and insightful in how the product will get off the ground — especially if it’s driven by viral growth, or some form of organic, as opposed to paid marketing.

Usually at the stage where I am seeing companies, one of the big things I’m evaluating for is “it works!” I usually look at their growth metrics, cohort charts, acquisition mix, engagement data, etc., and try to make sure that it’s sticky now and will remain so over time. Once I validate this, then I move onto some of the bigger qualitative questions like the ones above — what’s the trick that makes it grow? Why now? What new technology does it exploit? What classic human motivation does it tap into?

And finally, I want to reiterate that it’s all about finding the exceptions. You can spend as much time as you want analyzing a space, but it’s just about picking the individual startup you like most.

[PS. Here’s also a deck I published a few months back that is the more visual, longer-form answer to this question]


2. How long should a founder be without salary?

I’m a believer in free markets, and also in thinking long-term.

When founders first get their company off the ground, they often take risk and go without salary. However, as soon as they raise a real amount of money — either from institutional seed funds, a large group of friends/family, or with a VC — I think the founders should pay themselves basically market rate (within reason)

The reason for this, especially if there are cofounders, is that starting a company is already hard enough. Your customers are leaving you, recruiting is hard, employees will occasionally quit. It’s hard to think long term, about all of this when you’re worried about your paycheck.

If on top of all of this stress, the founders are paying themselves way below market, to the point where they are burning their savings, that’s just not a good thing. It creates a lot of stress, and unwanted behavior from the perspective of an investor.

Obviously if there’s a case where the founders were highly compensated before and it would impact the runway, OK, then great, there’s an opportunity to trade off a longer runway by capping the cash compensation. If the team wants to do that, great.

But in general, I believe in market rates for everyone, including the founders and the employees, within reason.

[PS. I tweeted this out and my friend Suhail Doshi responded with a pretty cool rule of thumb:

My rule of thumb is…
– seed funding: what you’d pay your lowest paid employee
– when you’re growing a bit: your lowest paid engineer
– scaling: mid level engineer
– successful: market for ceo pay
– not growing: cut back to your previous comp until you are / helps survive

This is pretty great. Thanks Suhail!]


3. What distribution channels should a new consumer internet startup consider in 2019?

First, let me start with the negative. It’s been said (and written) that we are kind of in a funky consumer internet winter, compared to 2007 when we had the Facebook platform and the iOS/Android platforms and so on. As a result, the conclusion is that there’s a general industry malaise and everything sucks and we should all go home, etc., etc.

It’s my conclusion that this is a vastly overhyped POV about consumer.

Last year, when Fortnite went from zero to 200M+ users, how could you not be excited about consumer tech? Or where we see Kylie Jenner built a multi-hundred million dollar revenue stream selling stuff on Instagram? Or you have a content creator like Ryan, the kid that makes unboxing videos, generating $20M+ per year?

There’s a lot of exciting opportunities out there. In my first few months at a16z, I met hundreds of companies in my first 3 months. Hundreds! There’s a lot of innovation and entrepreneurs out there trying to do great things.

Yes, it’s true that you can’t just build well-designed social photo apps and still expect to succeed. You have to do something different, and evolve with the time. But IMHO there are still fantastic opportunities.

OK, now going past the preamble and answering the question directly:

The best distribution channels for your startup are the ones that only make sense for your product to use — meaning it’s proprietary, and people can’t just tap into the same channel right away. The problem with Facebook ads as a channel, for instance, is that if you’re a mattress startup buying ads, you’re not just competing against all the other mattress companies but you’re also competing with the cool new protein shake company. Contrast that to Dropbox, which has primarily grown using shared folders inside the workplace — they own that channel, and the only others who could compete on that are folks who have some kind of shared folder functionality. The performance of the channel is unlikely to degrade over time via competition because it’s proprietary.

If you agree, then the obvious question is, if I’m a startup looking for a proprietary channel, which one do I use? That’s hard to answer generically, so I won’t attempt to do so. However, the better observation is that if you are starting a brand new company, then you have the opportunity to both pick the idea — and have a hypothesis about product/market fit — as well as to pick its growth strategy at the same time. If you can think about both at its inception, then you can start thinking about a proprietary channel from day 1.

I think this is not the answer the person who wrote the question wanted to hear, so let me also try to give some more trend-driven ideas too.

I like video. There’s a lot of video being created and consumed, and I like the idea of a “video-native” product that is designed to create a lot of video as part of user engagement. Or create a lot of opportunities for streaming.

I like social data in the workplace. If you are building a workplace collaboration tool, whether it’s horizontal like Slack or more vertical like Figma, most of the files and systems you touch understand who all the users are inside the company. In particular, the calendar is a very rich data asset full of people and their relationships, and I feel that’s underleveraged by startups seeking to grow. I love the pattern of putting, say, ZOOM links, inside of calendar requests, and think more startups might end up finding opportunities to do the same.

I also like “in-real-life virality.” If you walk around and see a bunch of lime green scooters, and people are using them, then you will want to try it too. Magically, no customer acquisition cost! Or if you see people walking around playing Pokemon Go, then you might want to try it also, since they are out and about, and enjoying it so much. I think this is an underrated channel.


4. What investment have you made that is the most out there?

One day I was in the Mission district of San Francisco, and saw a huge line of people. I wondered what they were waiting for, and naturally, the curiosity got the best of me and I got in line too. As I looked around in line, I read the sign for the place. There was a huge aardvark icon, and lettering that said BOBA GUYS.

I had heard of Boba Guys before, and remember that every time I saw one of their stores, I would skip it because the line was too long. Business was that good.

While waiting, I tried to google to figure out who their founders were. No luck. Eventually I found a Kickstarter page with some info, for a store they had opened near Union Square, and found their names. Just my luck, they were already following me on Twitter. I DM’d them, ordered my boba — hong kong style with pearls — and waited.

A week later, they replied. We met for lunch near Hayes Valley, and I didn’t know what to expect. Maybe I could invest money into this thing? Did I even want to? It’s just milk and tea, right? But so was Coca Cola, or Starbucks, or Blue Bottle.

To my surprise, both Andrew and Bin were fantastic. They had great consumer packaged goods experience, had worked at Timbuk2, and came with a 20-slide deck prepared. The deck had retail comps versus other high-end stores, financial projections, and more. It blew my mind. These were very obviously the most talented bubble tea store operators on the planet.

As a quick segue, I had been going to pitches for high-end restaurants with a few friends prior to that, but had never invested. Going to a restaurant pitch was extremely fun, as you went with a group of friends, met the chef, and they made the entire food menu and all the drinks too. You hung out and could invest after. But I never liked the model because it felt like it could never scale. It’d be a fun hobby, but it’d be hard to make money. But it helped prepare my mind for investing in retail, and a beverage play like Boba Guys.

Back to bubble tea, I realized after the pitch that although it wasn’t a tech company, I should figure out a way to invest. Andrew, Bin, and I had a great conversation — the first of many, and then I rallied some of my friends to put a syndicate together to invest.

The bonus to all of this is that I now have a Boba Guys Black Card. This is a special investor card that lets me get my daily bubble tea fix for free. It’s amazing, and the investment was worth it just for the bragging rights with that.


5. Which commonly-discussed growth metrics in consumer tech businesses are the most meaningless and/or misleading?

These are the obvious offenders:

  • Cumulative charts for anything. These can only go up and to the right
  • Registered users. Totally useless, although sometimes I like to ask about this as a ratio to active users to get a sense for how efficiently the user acquisition is happening
  • Any retention metrics that aren’t standardized into cohort curves. Sometimes people will give a single snapshot number, like a “3 months later, X% still use the app!” and that’s not that helpful
  • Install numbers, without signups or activated signups or something more meaningful
  • For marketplace companies, “revenue” that’s actually “gross bookings” or GMV. Or GMV that counts in weird things, like security deposits or one-time setup charges
  • ARR meaning, “annual revenue run rate” as opposed to “annual recurring revenue.” Please, let’s just stick to ARR for recurring, not run rate. Thanks.
  • Taking the peak revenue of any single day and annualizing it as the headline number
  • Unlabeled X and Y axes in charts
  • Cohort curves that are some complex subset of users that make the retention look better
  • Showing “CAC” that’s actually blended CAC, and when you just look at the Paid CAC, it’s way above LTV
  • Actually LTV. Because who really cares about the lifetime of a user — startups should just manage to margin earned by a customer you acquire over the first 6–12 months, not the lifetime. That’s how you will make your ad spend decisions
  • Any misleading ratios where the denominator and numerator are totally non-obvious. Stick to actives, please.
  • Active user definitions that are complicated (must have visited 3 sessions in the last week, and done one action out of a list of 5). It makes all the downstream calculations on retention, engagement, etc., misleading since you’re throwing away all the data for the less active users
  • If you have a desktop app, and web, and mobile, break down the metrics for all three. Don’t combine, please

There are many, many more… but that’s a quick start.

6. What is your advice for startup CEOs?

I have a lot of advice, but maybe I will share the top 10 that come into my head:

  1. You’re not doing this alone. You have friends, family, your investors, and employees rooting you on. Talk to them
  2. Everything seems like it sucks — metrics go up and down. Customers leave. An employee quits. Product/market fit could be a lot better. But this is how it feels even if it’s a rocket ship. Important to put into perspective
  3. Your job changes dramatically over time. Your first job is to build the machine — the product that attracts the customers, and generates the revenue. But eventually it turns into a job where you’re building the machine that builds the machine. It’s all about hiring, leading, managing, etc., etc. Prepare for this to feel weird when it transitions — especially spending 25%+ of your time hiring
  4. Everyone’s gotten very data-driven these days, which is great, but you should set your strategy, and then your metrics should follow. It’s to verify that your strategy is working — having a lot of dashboards is no substitute for strong product insight and strategy.
  5. Some people say to stay off Twitter and forget the distraction. I say the opposite – find interesting, knowledgeable people from social media, and DM them to meet in person. Stay outbound. Use it for recruiting, networking, fundraising and more.
  6. Raising money is a really, really important thing. It can feel like a great milestone, but it’s just the beginning.
  7. Ben Horowitz’s book The Hard Things About Hard Things is the best book about being a CEO and managing your own psychology as you set out to do this crazy hard thing. It’s fantastic. Read and re-read it.
  8. Also read and re-read High Output Management by Andy Grove.
  9. Build long-term relationships with your employees, investors, and people in the ecosystem. Hopefully your startup thrives, but maybe it won’t — and you’ll still want to build a long-term network because there will be more to do in the future
  10. Don’t worry about generic startup advice — including lists like this one 🙂 Make sure you find advice that’s tailored to your startup’s stage, industry, and specific situation. Talk to experts who are willing to dig in. Lists like this are fun to read but there’s a big gap in applying them

OK that’s my first 10 🙂

The post What do you look for an investment? How long should a founder be without salary? And other Q&A appeared first on andrewchen.

Arnold Schwarzenegger is so buff he didn't realize somebody dropkicked him


For a 71-year-old, Arnold Schwarzenegger is still pretty damn built.

While attending a jump rope competition in Johannesburg, South Africa, the former body pro bodybuilder, actor, and governor of California was dropkicked in the back by an unidentified attacker while he was in the middle of filming a video for his Snapchat account.

Now, most people would’ve turned around to see WTF hit them, but not Schwarzenegger. The guy’s so buff he didn’t even realize someone had dropkicked him at first.

In a video posted to YouTube (skip to 0:56), the attacker, clad in a dark sweatshirt and gray sweatpants, is seen launching a flying kick right into Schwarzenegger’s back.  Read more…

More about Fitness, Arnold Schwarzenegger, Culture, and Celebrities

2019 Global Safety and Well-Being Summit

This week, Facebook hosted our third annual Global Safety and Well-Being Summit. We were joined by over 100 organizations from 40 countries to discuss a wide range of issues including suicide prevention, raising children in the digital era and protecting the most vulnerable people online. We listen to experts and groups working for change in their online and offline communities to help us innovate responsibly and with intention. See some of the highlights below.

Panel Discussion: “Pushing the Boundaries: Amidst the Rising Tide of Suicide, Can Tech Help Move the Needle?”

  • Barbara Van Dahlen, President and Founder, Give an Hour (moderator)
  • Dr. Anne Sullivan, Commissioner, New York State Office of Mental Health
  • Daniel J. Reidenberg, Psy.D Executive Director,
  • Jo Robinson, Head, Suicide Prevention Research at Orygen: The National Center of Excellence in Youth Mental Health
  • Aparna Joshi, Project Director, ICALL, Tata Institute of Social Sciences

Fireside Chat: “Life After Suicide: Social Media and Healing”

(Updated on May 17, 2019 at 7:15AM PT to include above video)

  • Dr. Jennifer Ashton, Chief Medical Correspondent, ABC News
  • Antigone Davis, Director, Global Head of Safety, Facebook


Fireside Chat: “The Governance and Ethics of Tech”

  • Jeff Jarvis, Author, Geeks Bearing Gifts: Imagining New Futures for News (CUNY Journalism Press 2014)
  • Monika Bickert, Vice President For Global Policy Management And Counterterrorism, Facebook

Panel Discussion: “So Your Kids Are Online, But Will They Be Alright?”

  • Marc Groman, Obama White House Tech and Privacy Advisor, Co-host, Their Own Devices (moderator)
  • Andrew K. Przybylski, Senior Research Fellow and Director of Research, University of Oxford Internet Institute, University of Oxford
  • Anne Collier, Founder and Executive Director, Net Safety Collaborative
  • Lucy Thomas OAM, Co-Founder and CEO, PROJECT ROCKIT
  • Alyson Schafer, Author, Ain’t Misbehavin’ (Harper Collins Canada 2011)

Fireside Chat: “Family Toolbox in a Digital Age”

  • Anja Dinhopl, Research Manager, Facebook
  • Mimi Ito, Director, Connected Learning Lab, University of California, Irvine

Oculus Showcase: Project Empathy

  • Christina Jackson, Innovation Policy Manager, Oculus

Instagram Showcase: Bullying Prevention

  • Lori Malahy, Well-Being Research Lead, Instagram


Breakout Sessions: “Online Safety: What We Know Now, What We Still Need to Learn and What it Means Going Forward”

Bullying Prevention

Bullying Prevention panel

  • Carolyn Merrell, Public Policy Manager, Instagram (moderator)
  • Tijana Milosevic, Author, Protecting Children Online? Cyberbullying Policies of Social Media Companies (MIT Press 2017)
  • Ilya Smirnoff, Executive Director, Childline Thailand Foundation
  • Lori Malahy, Well-Being Research Lead, Instagram
  • Rodrigo Nejm, Education Director, SaferNet Brazil
  • Vicki Shotbolt, Founder and CEO, ParentZone

Combatting Harassment of Women

  • Karuna Nain, Global Safety Policy Programs Manager, Facebook (moderator)
  • Michelle Gonzales, Executive Director, Cyber Civil Rights Initiative
  • Sophie Mortimer, Manager, UK Revenge Porn Helpline
  • Ji-yeon Lee, Ph.D, Professor, Hankuk University of Foreign Studies South Korea
  • Nighat Dad, Executive Director, Digital Rights Foundation Pakistan

Child Protection

Panel participants

  • Emily Vacher, Director, Trust and Safety, Facebook (moderator)
  • Michelle DeLaune, Senior Vice President and COO, National Center for Missing and Exploited Children
  • Sarah Gardner, Director of Development, Thorn
  • Mike Masland, Product Manager, Facebook
  • Andrew Puddephatt, Independent Chair, Internet Watch Foundation

Ask Teens Anything

Panel participants

  • Dayna Geldwert, North America Policy Programs Manager, Instagram (moderator)
  • Julia Teodoro, Brazil
  • Hasan Zakria, UK
  • Malick Mercier, US

Community Showcase

We also featured people like Hallie Twomey of Scattering CJ who are building supportive communities on Facebook. After losing her son, CJ, to suicide, Hallie started a Facebook community to continue his “final journey.” Learn more about Hallie and other Facebook Community Leaders here:


See also: